Yet another war between the two fast food giants to dominate markets
Burger King and McDonald’s have engaged in a vigorous poster war in order to get attention and establish their brands as market leaders. This rivalry, which is marked by innovative discussions, tries to enthrall viewers and highlight each brand’s strength.
McDonald’s used the AI chatbot ChatGPT to create a typographic banner asking, “What is the most iconic burger in the world?” This is where it all started. The McDonald’s advertisement’s simple layout made the text the star, and the font color changed to symbolize the layers of their iconic Big Mac.
With their own poster, Burger King quickly retaliated, showcasing their humor and competitive spirit. “And which is the biggest?” their creation questioned. Just one day later, Burger King’s poster, which was placed next to a McDonald’s advertisement, showed their quickness in seizing chances.
While both posters may be found across So Paulo side by side, it is important to note that Burger King might have used a more extensive text prompt than what is depicted on their poster. However, the overall mood is amicable as both firms engage in humorous banter and enjoy the spirit of rivalry.
The longstanding brand conflict between Burger King and McDonald’s is continuing, and this poster battle is only one episode. Their enmity has taken many different shapes throughout the years, from obscene commercials like the Mouldy Whopper campaign to even burning banners. Both Burger King and McDonald’s aim to strengthen their brand identities and attract customers in this competition for attention.
Despite diverse viewpoints, Burger King’s inventiveness and design work frequently receive accolades, underscoring their advantage in the field of visual branding. The winner of this poster battle is still up in the air as both fast-food behemoths continue to fight for attention and win over consumers’ hearts (and appetites).